Facebook Ads Project Plan

Reach. Retarget. Convert. Scale.
Prepared by JakaSoft – Digital Marketing Solutions

1. Project Objective

To create and execute a high-performance Facebook Ads strategy that generates awareness, drives targeted traffic, captures qualified leads, and maximizes return on ad spend (ROAS). This project focuses on leveraging Facebook and Instagram’s ad ecosystem to build full-funnel campaigns — from audience discovery to conversion.

2. Project Goals & Key Performance Indicators (KPIs)

3. Project Phases & Deliverables

Phase 1: Research & Strategy Development (Week 1–2)

A data-driven foundation is key to ad success. This phase sets the strategy aligned with your funnel, audience, and goals.

Deliverables:

• Business goals & funnel mapping (awareness, consideration, conversion)

• Competitor ad audit using Meta Ad Library

• Audience research (interests, demographics, behaviors)

• Buyer persona development

• Campaign objective selection (Traffic, Lead Generation, Conversions, etc.)

• Ad account audit and structure plan (Business Manager, Pixel, Events Manager)

Tools Used: Meta Ads Manager, Meta Audience Insights, Google Analytics, Ad Library, GTM

Phase 2: Technical Setup & Tracking (Week 2)

Proper tracking ensures accurate performance measurement and optimization.

Deliverables:

• Facebook Pixel setup and configuration (standard & custom events)

• Domain verification and aggregated event prioritization (iOS14 compliance)

• Conversion API (CAPI) implementation (optional, for advanced attribution)

• Google Tag Manager integration

• Lead form setup (for on-platform lead ads)

KPIs:

• Pixel activity verification

• Event tracking accuracy

• Improved attribution visibility

Phase 3: Creative Production (Month 1–6 – Ongoing)

Visual and messaging quality strongly impacts ad performance. We focus on scroll-stopping content that aligns with the campaign’s goal.

Deliverables:

• Ad copywriting (hook, offer, CTA tailored to audience segment)

• Creative design for static ads (carousel, single image, collection)

• Video ad creation (Reels, Stories, in-feed, vertical formats)

• A/B variants of copy and creative (minimum 2 per ad set)

• UGC-style creatives (optional – influencer-style videos)

KPIs:

• Ad engagement rate (reactions, comments, shares)

• Video view-through rate

• CTR (Click-Through Rate)

Phase 4: Campaign Setup & Launch (Month 1–6)

We launch full-funnel campaigns with smart audience targeting and budget allocation.

Deliverables:

• Campaign structure: TOF (Top-of-Funnel), MOF (Middle), BOF (Bottom)

• Cold audience targeting (interests, behaviors, demographics)

• Custom audience setup (website visitors, engagement, email lists)

• Lookalike audiences creation

• Daily & lifetime budget configuration based on objectives

• Geo-targeting, device segmentation, ad placement optimization

KPIs:

• CPM (Cost per 1,000 Impressions)

• CPC (Cost per Click)

• Conversion Rate per ad set

• Frequency & relevance score

Phase 5: Campaign Monitoring, Optimization & Scaling (Ongoing – Monthly)

Live campaign management is where performance is fine-tuned for ROI.

Deliverables:

• Daily performance tracking & bid adjustments

• Ad fatigue detection and rotation

• Budget reallocation based on winning audiences & creatives

• Scaling strategies: horizontal (new audiences) & vertical (increased budget)

• Weekly reporting and optimization summary

KPIs:

• ROAS (Return on Ad Spend)

• Cost per Acquisition (CPA)

• Engagement rate

• Lead or sale volume

4. Types of Facebook Ad Campaigns We Offer

5. Tools & Technologies Used

6. Target Clients / Industries

• E-commerce Brands & Online Retailers

• Local Service Providers & Franchise Businesses

• Coaches, Consultants & Online Course Creators

• SaaS & Subscription-Based Startups

• Real Estate & Property Agencies

• Healthcare Clinics & Educational Institutes

7. Why Choose JakaSoft for Facebook Ads

✅ Full-Funnel Expertise – We build top-to-bottom campaigns that convert
✅ Certified Media Buyers – Meta Blueprint Certified Professionals
✅ Creative-Driven Strategy – High-performing visuals designed for conversion
✅ Real-Time Optimization – Daily monitoring and budget optimization
✅ Transparent Reporting – See exactly where your budget is going
✅ Scalable Growth Systems – Start small, scale fast, backed by data

📅 8. Sample 6-Month Project Timeline

9. Expected Results & Impact

• Increased qualified traffic to your website or landing pages

• Consistent lead generation through optimized funnels

• Improved ROAS with data-driven scaling strategies

• Higher conversion rates with targeted retargeting ads

• Complete visibility into ad spend and performance

• A repeatable, profitable ad system built for sustainable growth

10. Let’s Build Your High-ROI Facebook Ad Engine

At JakaSoft, we don’t just run ads — we engineer campaigns that scale businesses.
Our Facebook Ads solutions are tailored to your audience, goals, and brand — delivering leads, sales, and results that matter.

📧 Email: info@jakasoft.com
🌐 Website: www.jakasoft.com
📱 WhatsApp: +88 01763-072695