Digital Marketing Projects
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Digital Marketing Project Plan
Digital Marketing Services – Grow Faster. Smarter. Stronger.
Prepared by JakaSoft – Digital Marketing Solutions
www.jakasoft.com | 
info@jakasoft.com | 
WhatsApp: +88 01763-072695
1. Project Objective
To develop and execute a comprehensive, data-driven digital marketing strategy that enhances the client’s online presence, attracts qualified leads, and drives sustainable business growth across all digital platforms.
2.Project Goals & Key Performance Indicators (KPIs)
| Goal | Performance Indicator |
|---|---|
| Increase brand visibility | Improved keyword rankings on Google |
| Boost website traffic | Higher monthly sessions & engagement |
| Generate quality leads | Increased conversion rates |
| Enhance brand engagement | Higher social media reach & interactions |
| Maximize ad performance | Stronger ROI & reduced cost per lead |
| Strengthen brand authority | Positive reviews, content shares, and audience trust |
3. Project Phases & Deliverables
Phase 1: Discovery & Strategy (Week 1–2)
Deliverables:
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Comprehensive digital audit (SEO, social media, paid ads, website)
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Competitor & industry research
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Buyer persona development
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Marketing channel selection and funnel strategy
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Goal setting & performance tracking framework
Tools Used: Google Analytics, SEMrush, Ahrefs, Google Ads Keyword Planner, Meta Insights
Phase 2: Search Engine Optimization (SEO) (Month 1–3)
Deliverables:
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In-depth keyword research and strategy
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On-page SEO (titles, meta descriptions, internal links, schema)
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Technical SEO (speed optimization, Core Web Vitals, indexing)
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Off-page SEO (link building, guest blogging, citations)
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Local SEO (Google Business Profile optimization, map ranking)
KPIs:
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Improved keyword rankings
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Growth in organic traffic
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Increase in domain authority
Phase 3: Google Ads (PPC Campaigns) (Month 2–4)
Deliverables:
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Audience and keyword targeting
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Ad copywriting & creative design
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Search, Display, Shopping, and YouTube campaigns
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Conversion tracking (via Google Tag Manager)
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Campaign optimization and A/B testing
KPIs:
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Higher CTR (Click-Through Rate)
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Reduced CPL (Cost per Lead)
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Increased Conversion Rate & ROI
Phase 4: Social Media Marketing (Facebook & Instagram Ads) (Month 2–5)
Deliverables:
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Goal-oriented ad strategy (awareness, engagement, or conversion)
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Creative design & video ad production
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Audience segmentation, retargeting, and lookalike targeting
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Campaign monitoring & reporting
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Pixel setup and analytics integration
KPIs:
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Engagement rate growth
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Increased reach and followers
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Leads generated through paid campaigns
Phase 5: Content Marketing (Month 1–6)
Deliverables:
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Content strategy aligned with SEO and business goals
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Blog writing, website copy, and landing page content
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Social media content calendar (30-day planning)
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Visual content (infographics, reels, carousels)
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Lead magnets (eBooks, case studies, checklists)
KPIs:
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Higher engagement and shares
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Increased website dwell time
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Organic traffic growth through content
Phase 6: Email Marketing & Automation (Month 3–6)
Deliverables:
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CRM setup and list segmentation
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Automation workflows (welcome, nurture, re-engagement)
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Newsletter campaigns & promotional emails
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A/B testing for subject lines and content
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Reporting and optimization
KPIs:
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Increased open and click-through rates
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Higher conversion rates from emails
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Enhanced lead retention and engagement
Phase 7: Website Optimization & Landing Page Design
Deliverables:
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Conversion-focused website audit
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WordPress website development or improvement
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Landing page creation for campaigns
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Site speed and UX optimization
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Mobile and SEO performance enhancement
KPIs:
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Reduced bounce rate
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Higher conversion rates
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Improved user experience metrics
4. Reporting & Analytics
Deliverables:
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Monthly performance reports (SEO, Ads, Social, Email)
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Real-time dashboards (Google Data Studio / Looker)
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Traffic, conversion, and ROI tracking
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Data-driven insights and strategy refinement
5. Tools & Platforms
| Category | Tools |
|---|---|
| SEO & Analytics | Google Analytics 4, Search Console, Ahrefs, SEMrush |
| Ads & PPC | Google Ads, Meta Ads Manager |
| Email & Automation | HubSpot, Mailchimp, ActiveCampaign |
| CMS & Web | WordPress, Shopify |
| Design & Creative | Canva, Adobe Creative Suite |
6. Target Audience / Who We Help
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Local & International Businesses
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E-commerce & Retail Brands
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Coaches, Consultants & Course Creators
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Startups, SaaS & Agencies
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Nonprofits & Educational Institutions
7. Why Choose JakaSoft
End-to-End Digital Marketing – One agency, all solutions Certified Experts – Google, Meta & HubSpot Certified Professionals Data-Driven Decisions – Backed by analytics and industry insights Creative Execution – Strategies designed to engage and convert Transparent Reporting – Full visibility into performance metrics Sustainable Growth – Focused on long-term success, not short-term wins
8. Example 6-Month Project Timeline
| Month | Key Activities |
|---|---|
| 1 | Digital Audit, Strategy Setup, SEO Foundation |
| 2 | Google Ads & Social Campaign Launch |
| 3 | Content Marketing & Email Automation Setup |
| 4 | Conversion Optimization, Retargeting Campaigns |
| 5 | Local SEO & Advanced Analytics |
| 6 | Performance Review & Growth Planning |
9. Expected Outcomes
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Stronger online visibility across channels
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Consistent growth in organic & paid traffic
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Higher quality leads and conversions
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Improved ROI and marketing efficiency
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Sustainable digital presence and brand trust
10. Let’s Grow Together
At JakaSoft, we go beyond campaigns — we build growth systems that scale your business.
Let’s collaborate to make your brand stand out in the digital world.
info@jakasoft.com www.jakasoft.com WhatsApp: +88 01763-072695