Facebook Ads Basic
What are Facebook ads?
Facebook ads are posts that businesses pay for to show Facebook users products or services.
They come in various formats, such as images, videos, or carousels. Like Instagram, Facebook ads appear throughout the app, including in users’ feeds, Stories, Messenger, Marketplace, and more.
Facebook ads are typically targeted to users based on their:
- Demographics,
- Location,
- Interests,
- Profile information and online activity.
Types of Facebook ads
Knowing how to advertise on Facebook starts with knowing the types of Facebook ads available to you.
You can choose between different Facebook ad types and formats to suit your campaign goals, including:
- Image,
- Video,
- Stories,
- Messenger,
- Carousel,
- Slideshow,
- Collection, and
- Playables.