Facebook Ads Projects
We craft targeted Facebook ad campaigns that capture attention, generate quality leads, and maximize ROI—designed to convert.
Facebook Ads Project Plan
Reach. Retarget. Convert. Scale.
Prepared by JakaSoft – Digital Marketing Solutions
1. Project Objective
To create and execute a high-performance Facebook Ads strategy that generates awareness, drives targeted traffic, captures qualified leads, and maximizes return on ad spend (ROAS). This project focuses on leveraging Facebook and Instagram’s ad ecosystem to build full-funnel campaigns — from audience discovery to conversion.
2. Project Goals & Key Performance Indicators (KPIs)
| Business Goal | Key Performance Indicators (KPIs) |
|---|---|
| Drive brand awareness | Impressions, reach, video views, page likes |
| Attract website visitors | Clicks to website, landing page sessions |
| Generate leads or signups | Cost per Lead (CPL), number of leads |
| Increase product or service sales | Purchases, ROAS, Conversion Rate |
| Improve ad efficiency | CTR, CPC, CPM, frequency |
| Enhance audience targeting | Engagement from custom/lookalike audiences |
3. Project Phases & Deliverables
Phase 1: Research & Strategy Development (Week 1–2)
A data-driven foundation is key to ad success. This phase sets the strategy aligned with your funnel, audience, and goals.
Deliverables:
Business goals & funnel mapping (awareness, consideration, conversion)
Competitor ad audit using Meta Ad Library
Audience research (interests, demographics, behaviors)
Buyer persona development
Campaign objective selection (Traffic, Lead Generation, Conversions, etc.)
Ad account audit and structure plan (Business Manager, Pixel, Events Manager)
Tools Used: Meta Ads Manager, Meta Audience Insights, Google Analytics, Ad Library, GTM
Phase 2: Technical Setup & Tracking (Week 2)
Proper tracking ensures accurate performance measurement and optimization.
Deliverables:
Facebook Pixel setup and configuration (standard & custom events)
Domain verification and aggregated event prioritization (iOS14 compliance)
Conversion API (CAPI) implementation (optional, for advanced attribution)
Google Tag Manager integration
Lead form setup (for on-platform lead ads)
KPIs:
Pixel activity verification
Event tracking accuracy
Improved attribution visibility
Phase 3: Creative Production (Month 1–6 – Ongoing)
Visual and messaging quality strongly impacts ad performance. We focus on scroll-stopping content that aligns with the campaign’s goal.
Deliverables:
Ad copywriting (hook, offer, CTA tailored to audience segment)
Creative design for static ads (carousel, single image, collection)
Video ad creation (Reels, Stories, in-feed, vertical formats)
A/B variants of copy and creative (minimum 2 per ad set)
UGC-style creatives (optional – influencer-style videos)
KPIs:
Ad engagement rate (reactions, comments, shares)
Video view-through rate
CTR (Click-Through Rate)
Phase 4: Campaign Setup & Launch (Month 1–6)
We launch full-funnel campaigns with smart audience targeting and budget allocation.
Deliverables:
Campaign structure: TOF (Top-of-Funnel), MOF (Middle), BOF (Bottom)
Cold audience targeting (interests, behaviors, demographics)
Custom audience setup (website visitors, engagement, email lists)
Lookalike audiences creation
Daily & lifetime budget configuration based on objectives
Geo-targeting, device segmentation, ad placement optimization
KPIs:
CPM (Cost per 1,000 Impressions)
CPC (Cost per Click)
Conversion Rate per ad set
Frequency & relevance score
Phase 5: Campaign Monitoring, Optimization & Scaling (Ongoing – Monthly)
Live campaign management is where performance is fine-tuned for ROI.
Deliverables:
Daily performance tracking & bid adjustments
Ad fatigue detection and rotation
Budget reallocation based on winning audiences & creatives
Scaling strategies: horizontal (new audiences) & vertical (increased budget)
Weekly reporting and optimization summary
KPIs:
ROAS (Return on Ad Spend)
Cost per Acquisition (CPA)
Engagement rate
Lead or sale volume
4. Types of Facebook Ad Campaigns We Offer
| Campaign Type | Use Case |
|---|---|
| Brand Awareness | Build recognition, increase visibility among cold audiences |
| Traffic Campaigns | Send visitors to websites, landing pages, or product catalogs |
| Lead Generation | Capture user data using native Facebook lead forms |
| Conversion Campaigns | Drive purchases, bookings, or form completions |
| Retargeting | Re-engage website visitors, cart abandoners, or ad engagers |
| Dynamic Ads | Show personalized product recommendations (for eCommerce clients) |
| App Install Ads | Promote mobile apps and increase downloads (if applicable) |
5. Tools & Technologies Used
| Category | Tools & Platforms |
|---|---|
| Campaign Management | Meta Ads Manager, Facebook Business Manager |
| Audience Targeting | Meta Audience Insights, Lookalike Audience Generator |
| Analytics & Tracking | Google Analytics 4, GTM, Pixel Helper, Events Manager |
| Design & Editing | Canva Pro, Adobe Creative Suite, CapCut, InShot |
| Reporting & Dashboards | Google Data Studio, Looker, Meta Ads Reporting |
6. Target Clients / Industries
E-commerce Brands & Online Retailers
Local Service Providers & Franchise Businesses
Coaches, Consultants & Online Course Creators
SaaS & Subscription-Based Startups
Real Estate & Property Agencies
Healthcare Clinics & Educational Institutes
7. Why Choose JakaSoft for Facebook Ads
✅ Full-Funnel Expertise – We build top-to-bottom campaigns that convert
✅ Certified Media Buyers – Meta Blueprint Certified Professionals
✅ Creative-Driven Strategy – High-performing visuals designed for conversion
✅ Real-Time Optimization – Daily monitoring and budget optimization
✅ Transparent Reporting – See exactly where your budget is going
✅ Scalable Growth Systems – Start small, scale fast, backed by data
📅 8. Sample 6-Month Project Timeline
| Month | Key Activities |
|---|---|
| 1 | Goal Alignment, Audience Research, Pixel Setup, First Campaign Launch |
| 2 | A/B Testing, Retargeting Setup, Creative Expansion |
| 3 | Performance Scaling, Custom Audiences, Budget Reallocation |
| 4 | Advanced Campaign Types (Dynamic Ads, Lookalikes) |
| 5 | Ad Refreshes, Deep Optimization, Funnel Expansion |
| 6 | Full Reporting, Strategic Review, and Long-Term Planning |
9. Expected Results & Impact
Increased qualified traffic to your website or landing pages
Consistent lead generation through optimized funnels
Improved ROAS with data-driven scaling strategies
Higher conversion rates with targeted retargeting ads
Complete visibility into ad spend and performance
A repeatable, profitable ad system built for sustainable growth
10. Let’s Build Your High-ROI Facebook Ad Engine
At JakaSoft, we don’t just run ads — we engineer campaigns that scale businesses.
Our Facebook Ads solutions are tailored to your audience, goals, and brand — delivering leads, sales, and results that matter.
📧 Email: info@jakasoft.com
🌐 Website: www.jakasoft.com
📱 WhatsApp: +88 01763-072695