Instagram Ads Projects
Our Instagram ad campaigns blend striking visuals with smart targeting to increase reach, engagement, and conversions.
Instagram Ads Project Plan
Create Impact. Build Desire. Drive Results.
Prepared by JakaSoft – Digital Marketing Solutions
1. Project Objective
To plan, launch, and manage high-performing Instagram Ads that visually engage, emotionally connect, and strategically convert targeted audiences. The project is designed to utilize Instagram’s full advertising potential — Stories, Reels, Feed, and Explore — to achieve business objectives such as brand awareness, lead generation, and direct sales.
2. Project Goals & Key Performance Indicators (KPIs)
| Goal | Performance Indicators |
|---|---|
| Increase brand awareness | Reach, impressions, follower growth, profile visits |
| Improve engagement rates | Likes, comments, saves, shares, Story interactions |
| Drive website/product page traffic | Clicks, swipe-ups, session duration, bounce rate |
| Capture leads or inquiries | Lead form submissions, cost per lead (CPL) |
| Increase conversions/sales | ROAS, purchases, cost per acquisition (CPA) |
| Strengthen visual brand identity | Visual consistency, ad recall, sentiment, branded UGC |
3. Project Phases & Deliverables
Phase 1: Discovery & Strategy Design (Week 1)
Objective: Build the strategic foundation to target the right users with the right message and visuals.
Deliverables:
Audit of existing Instagram presence and ad account structure
Competitor ad research via Meta Ad Library
Audience research (demographics, interests, psychographics)
Buyer persona definition
Funnel mapping: Awareness → Consideration → Conversion
Platform-specific goals and campaign structure
Campaign roadmap (TOF, MOF, BOF)
Phase 2: Technical Setup & Pixel Integration (Week 1–2)
Objective: Ensure flawless tracking and data flow for accurate optimization and reporting.
Deliverables:
Facebook Business Manager account setup
Instagram account linking to Business Manager
Facebook Pixel installation on website or landing pages
Event setup in Events Manager (View Content, Lead, Purchase, etc.)
iOS 14 Aggregated Event Measurement configuration
Conversion API (optional for advanced tracking)
Phase 3: Creative Development (Ongoing: Month 1–6)
Objective: Design captivating ad creatives that match user behavior and platform aesthetics.
Deliverables:
Ad copywriting for Reels, Stories, Carousels, and Feed
High-resolution static image ads
Short-form video production (Reels, Stories, vertical videos)
UGC-style creative for authenticity and relatability
A/B creative versions for testing hooks, formats, and CTAs
Caption and CTA variations tailored for each audience stage
Creative Focus:
Emotional storytelling
Product demonstration
Lifestyle and aspirational visuals
Promotional offers & urgency-based messaging
Phase 4: Campaign Launch & Targeting (Month 1–6)
Objective: Execute campaigns optimized by funnel stage and audience behavior.
Campaign Types:
Awareness Campaigns: Reach, Brand Awareness, Video Views
Consideration Campaigns: Traffic, Engagement, IG Lead Form
Conversion Campaigns: Website Purchases, App Installs
Audience Targeting:
Cold targeting: Interest-based & behavior-based audiences
Warm targeting: IG engagers, website visitors, content viewers
Lookalike audiences: Based on leads, customers, high-LTV users
Geographic, age, and language-based segmentation
Budgeting Strategy:
Daily vs. lifetime budgets based on objective
Strategic scaling after proven performance
Phase 5: Optimization, Testing & Scaling (Ongoing)
Objective: Continually improve results through testing, data analysis, and campaign iteration.
Deliverables:
Weekly ad performance reviews
A/B testing of ad creatives, placements, and copy
Creative refresh to prevent ad fatigue
Budget redistribution toward top-performing ads
Scaling winning ad sets vertically or horizontally
Focus Metrics:
Cost per Result (Lead, Click, Purchase)
Return on Ad Spend (ROAS)
Engagement Rate & CTR
Frequency & Relevance Score
4. Instagram Ad Formats We Use
| Format | Best For |
|---|---|
| Stories Ads | Flash offers, product highlights, swipe-up lead captures |
| Reels Ads | Viral engagement, storytelling, and product demos |
| Carousel Ads | Showcasing collections, step-by-step, or feature breakdowns |
| Single Image/Video Ads | Branding and direct promotion of offers |
| Explore Ads | Discovery-focused audiences, increasing visibility |
| Lead Form Ads | Fast, frictionless data capture on-platform |
5. Tools & Technology Stack
| Category | Tools & Platforms |
|---|---|
| Campaign Management | Meta Ads Manager, Business Manager |
| Analytics & Tracking | Events Manager, Google Analytics 4, GTM, Pixel Helper |
| Design & Editing | Adobe Photoshop, Canva Pro, InShot, CapCut |
| Video Creation | Adobe Premiere Pro, Reels Templates, UGC Tools |
| Reporting | Google Data Studio, Meta Reporting Dashboard |
6. Target Industries
Fashion & Apparel
Health, Fitness & Wellness
Beauty & Skincare Brands
Online Course Creators & Coaches
DTC & Subscription Box Businesses
Restaurants, Travel, and Events
Personal Brands & Influencers
7. Why JakaSoft for Instagram Ads
✅ Instagram-First Strategy – Campaigns designed for mobile, visual engagement, and swipe-friendly UX
✅ Certified Ads Specialists – Meta Blueprint Certified Team
✅ Creative Storytelling – Ads that sell through visuals and connection
✅ Performance Focused – We test, track, and optimize daily
✅ Transparent Communication – Real-time dashboards & weekly reports
✅ Scalable System Design – Launch lean, scale smart
📅 8. Example 6-Month Execution Timeline
| Month | Key Activities |
|---|---|
| 1 | Strategy, Targeting Plan, Pixel Setup, Creative Production Begins |
| 2 | Launch TOF Campaigns, Start A/B Testing, IG Lead Ads |
| 3 | Introduce MOF & BOF Retargeting, Refresh Creatives |
| 4 | Add Reels + UGC Campaigns, Optimize for Conversions |
| 5 | Scale High Performers, Integrate Stories + Explore Placements |
| 6 | Final Review, Reporting, Long-Term Planning |
9. Expected Outcomes
Increased visibility and discovery via Instagram’s native ad formats
Better engagement with audiences that match your ideal buyer persona
More leads and purchases through strategic, optimized campaigns
Improved ROI and lower CPA through refined targeting and testing
A branded, consistent presence that builds trust and converts at scale
10. Let’s Turn Scrolls into Sales
At JakaSoft, we know Instagram is more than just visuals — it’s where modern attention lives.
Let us help you craft powerful, platform-native campaigns that influence, inspire, and convert.
📧 Email: info@jakasoft.com
🌐 Website: www.jakasoft.com
📱 WhatsApp: +88 01763-072695