Server Side Tracking
Server-Side Tracking – Smarter, More Accurate Data for Your Business
As browsers tighten privacy rules and ad blockers become more common, traditional tracking methods (like cookies and JavaScript tags) are becoming unreliable. That’s where server-side tracking comes in. At JakaSoft, we help businesses set up server-side tracking solutions that deliver accurate data, better performance, and improved privacy compliance.
What is Server-Side Tracking?
Server-side tracking sends data from your own server to platforms like Google Analytics, Facebook Ads, or TikTok, instead of relying on browser-side scripts. This gives you more control, better data accuracy, and the ability to bypass common limitations of client-side tracking (like browser restrictions or ad blockers).
Benefits of Server-Side Tracking
✔️ Bypasses browser cookie restrictions (e.g., iOS 14, Safari ITP)
✔️ Improves page speed by reducing script load
✔️ Enhances user privacy and security
✔️ Enables richer and more accurate data collection
✔️ Strengthens event tracking across devices and channels
Our Server-Side Tracking Services Include
1. Google Tag Manager (GTM) Server Container Setup
– Full configuration of GTM server container
– Hosting via Google Cloud, AWS, or custom servers
– DNS and SSL integration for data security
2. Enhanced Conversion & Event Tracking
– Accurate tracking of form fills, purchases, scrolls, and more
– Offline conversion tracking integration
– First-party data tagging for cleaner attribution
3. Facebook Conversion API (CAPI) Integration
– Direct connection to Facebook via server
– Improves match rates and ad performance
– Reduces data loss from browser-side tracking
4. Google Analytics 4 (GA4) Server Tracking
– Send clean data to GA4 using Measurement Protocol
– Maintain data quality and bypass ad blockers
– Aligns with GDPR & CCPA data handling standards
5. Custom Tracking Solutions
– Tailored tracking logic for your business goals
– Ecommerce, SaaS, lead generation & app tracking
– Full support for API integrations and CRMs
Who Needs Server-Side Tracking?
️ E-commerce stores losing conversion data
Businesses relying on Facebook Ads, GA4, or TikTok
High-traffic websites with performance issues
Companies requiring privacy compliance
Agencies & marketers needing better attribution
Why Choose JakaSoft?
✅ Skilled in Google Tag Manager & cloud integration
✅ Experienced in Facebook CAPI & GA4 protocols
✅ Full-service setup & support
✅ Transparent workflow with documentation
✅ One-time or ongoing support available
Upgrade to server-side tracking with JakaSoft – for cleaner data, better ROI, and future-proof analytics.
Visit: www.jakasoft.com
WhatsApp: +88 01763-072695
Email: info@jakasoft.com
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