Social Media Marketing Project Plan

Grow Engagement. Build Loyalty. Convert Followers into Customers.
Prepared by JakaSoft – Digital Marketing Solutions

1. Project Objective

To design and implement a full-scale social media marketing strategy tailored to the client’s brand identity and business goals. This strategy will focus on building a loyal and engaged online community, increasing visibility across key platforms, and converting social media traffic into measurable business outcomes such as leads, sales, and brand advocacy.

2. Project Goals & Key Performance Indicators (KPIs)

3. Project Phases & Deliverables

Phase 1: Strategy & Planning (Week 1–2)

A strong social media presence starts with a solid foundation. In this phase, we define your voice, align on business goals, and map a tactical plan for content and campaigns.

Deliverables:

• Comprehensive social media audit (current performance, brand voice, competitors)

• Audience persona development (demographics, psychographics, interests)

• Platform selection based on audience behavior (e.g., Facebook, Instagram, LinkedIn, TikTok, X)

• Strategic content framework (pillars, themes, tone, hashtags)

• Monthly content calendar template with posting frequency & timing

• SMART goal setting aligned with business objectives

Tools Used: Meta Business Suite, Hootsuite, Sprout Social, Google Analytics, Notion

Phase 2: Organic Content Creation & Publishing (Ongoing – Month 1–6)

Organic content builds trust, authority, and community. We’ll create compelling, platform-native content that educates, entertains, and engages.

Deliverables:

• Custom graphic design templates (branded, consistent aesthetics)

• Video content production: Reels, Stories, TikToks, YouTube Shorts

• Educational & value-based carousel posts

• Caption copywriting with CTAs and relevant hashtags

• Weekly post scheduling & performance monitoring

• Story content and highlights optimization

KPIs:

• Content reach & impressions

• Engagement rate (likes, comments, shares, saves)

• Follower growth

• Website click-throughs from posts

Phase 3: Paid Advertising Campaigns (Month 2–6)

Targeted paid campaigns extend your reach, accelerate lead generation, and support sales. We manage end-to-end campaign strategy and execution.

Deliverables:

• Audience segmentation & targeting (core, custom, and lookalike audiences)

• Campaign setup across Facebook, Instagram, LinkedIn, and TikTok

• Copywriting & design of ad creatives (static, carousel, video)

• Pixel setup and conversion tracking (via GTM)

• A/B testing on ad creatives, placements, and objectives

• Weekly optimization for budget efficiency and performance

KPIs:

• CTR (Click-Through Rate)

• ROAS (Return on Ad Spend)

• Cost per Result (Lead/Sale/Click)

• Conversion rate per ad set

Phase 4: Community Building & Engagement (Month 2–6)

Authentic engagement fosters trust and long-term loyalty. We help you humanize your brand and create meaningful two-way conversations.

Deliverables:

• Community management (replying to comments, DMs, reviews)

• Brand voice guide for engagement

• Launch & manage interactive formats (polls, Q&As, contests)

• UGC strategy (reposts, branded hashtags, influencer content)

• Social listening and sentiment tracking

KPIs:

• Engagement quality and sentiment

• Community response time

• Volume of UGC and brand mentions

• Growth in returning users and interactions

Phase 5: Influencer Collaboration & Strategic Partnerships (Optional Add-On)

Leverage trusted voices in your niche to drive visibility and credibility.

Deliverables:

• Influencer identification and outreach

• Brief creation and collaboration management

• Sponsored post tracking and reporting

• Giveaways, contests, and co-branded campaigns

KPIs:

• Reach and engagement from influencer content

• Follower growth during campaigns

• Direct referral traffic and conversions

Phase 6: Reporting & Optimization (Monthly – Ongoing)

Data-driven iteration ensures continuous growth. We’ll measure what matters and use insights to evolve strategy and content.

Deliverables:

• Monthly analytics reports (organic + paid performance)

• Deep dive into top-performing content, platforms, and audiences

• Traffic and lead attribution from social media

• Actionable insights and recommendations for next steps

• Real-time reporting dashboard (Google Data Studio / Looker)

KPIs:

• Month-over-month improvements

• ROI tracking per platform and campaign

• Insights into best times and formats

4. Tools & Technology Stack

5. Target Industries / Who We Serve

• E-commerce & D2C Brands

• Coaches, Consultants & Creators

• SaaS & Tech Startups

• Retail & Hospitality Businesses

• Educational & Nonprofit Organizations

• B2B Enterprises & Agencies

6. Why Partner with JakaSoft

✅ Full-Spectrum Social Expertise – Strategy, content, paid ads, and engagement
✅ Certified Professionals – Meta, HubSpot, and Google Certified marketers
✅ Custom-Built Campaigns – Tailored to your goals, audience, and brand voice
✅ Creativity Meets Strategy – High-quality visuals backed by proven data
✅ End-to-End Management – From planning to posting to reporting
✅ Transparent Results – Monthly insights and real-time performance dashboards

📅 7. Sample 6-Month Timeline

8. Expected Results & Business Impact

• Consistent audience growth and improved brand awareness

• Higher quality engagement through tailored, valuable content

• Leads and conversions from both organic and paid efforts

• Stronger customer relationships through community management

• Improved ROI and lower cost per result from optimized ad spend

• A scalable, long-term social media system built for sustainability

9. Let’s Build Your Brand’s Social Powerhouse

At JakaSoft, we don’t just post content — we create movements.
Our expert-led, insight-driven social media systems are designed to convert casual followers into loyal customers.

📧 Email: info@jakasoft.com
🌐 Website: www.jakasoft.com
📱 WhatsApp: +88 01763-072695