YouTube Advertising Project Plan
Maximize Reach. Engage Audiences. Drive Conversions.
Prepared by JakaSoft – Digital Marketing Solutions
1. Project Objective
To design and execute a comprehensive YouTube advertising campaign that builds brand awareness, engages your target audience with high-quality video content, and drives measurable business outcomes including leads, sales, and website traffic. The strategy will combine creative storytelling, data-driven targeting, and continuous optimization to ensure maximum ROI.
2. Project Goals & Key Performance Indicators (KPIs)
| Strategic Goal | Key Performance Indicators (KPIs) |
|---|---|
| Enhance brand awareness | Impressions, view count, watch time, unique reach |
| Boost audience engagement | Likes, comments, shares, subscribers gained |
| Drive traffic to website / landing pages | Click-through rate (CTR), traffic via YouTube cards and end screens, UTM tracking |
| Generate leads and conversions | Form submissions, product purchases, trial signups from YouTube traffic |
| Optimize ad spend | Cost per view (CPV), cost per click (CPC), cost per conversion, ROAS |
3. Project Phases & Deliverables
Phase 1: Strategy & Planning (Week 1–2)
Develop a strong foundation with a clear vision, audience understanding, and campaign plan.
Deliverables:
YouTube channel audit (current videos, analytics, competitors)
Audience persona creation (demographics, interests, behaviors)
Campaign type selection (TrueView, Bumper, Discovery, Non-skippable, etc.)
Creative strategy & messaging framework
Video content plan & publishing calendar
SMART KPI targets aligned with business goals
Tools Used: YouTube Studio, Google Analytics, Google Ads, VidIQ, Notion
Phase 2: Video Content Creation (Week 2–5)
High-quality, platform-optimized video content that informs, entertains, and inspires action.
Deliverables:
Storyboard & script development
Branded video production (shorts, ads, testimonials, product demos)
Motion graphics & animation
Voiceover, subtitles, and captions
CTA integration (cards, end screens, links)
KPIs:
Video view count & completion rate
Engagement rate (likes, comments, shares)
Click-through rate on CTAs
Phase 3: Campaign Setup & Launch (Week 4–6)
Launch targeted ad campaigns using precise audience segmentation to maximize ROI.
Deliverables:
Audience targeting (demographics, interests, in-market segments, custom & lookalike audiences)
Campaign setup in Google Ads for YouTube (TrueView, Discovery, Bumper, etc.)
Ad copy, thumbnail, and creative assets
Conversion tracking setup (GTM + YouTube)
Budget allocation and bid strategy
KPIs:
View-through rate (VTR)
CTR on video ads
Cost per view (CPV) and cost per click (CPC)
Conversion rate per campaign
Phase 4: Optimization & Retargeting (Month 2–6)
Continuous improvement to maximize ad performance and conversion.
Deliverables:
A/B testing for ad creatives, thumbnails, and messaging
Retargeting strategy (site visitors, video watchers, custom audiences)
Weekly performance analysis & optimization recommendations
Lookalike audience expansion for high-performing segments
KPIs:
Lower CPV and CPC over time
Increased conversions from retargeting campaigns
Improved watch time and engagement rates
Phase 5: Reporting & Insights (Monthly – Ongoing)
Monitor, report, and refine campaigns using data-driven insights.
Deliverables:
Monthly performance reports (views, CTR, conversions, engagement)
Audience insights & trends analysis
Recommendations for next campaign iteration
Real-time dashboards using Google Data Studio / Looker
KPIs:
Month-over-month improvements in reach, engagement, and conversions
ROI tracking per ad campaign
Insights for creative and targeting strategies
4. Tools & Technology Stack
| Category | Tools & Platforms |
|---|---|
| Video Creation | Adobe Premiere Pro, After Effects, Canva Pro, CapCut |
| Campaign Management | Google Ads, YouTube Studio |
| Analytics & Reporting | Google Analytics 4, Google Data Studio, VidIQ |
| Community Engagement | YouTube Studio, Sprout Social |
5. Target Industries / Who We Serve
E-commerce & D2C Brands
SaaS & Tech Startups
Educational & Nonprofit Organizations
Retail, Hospitality & Lifestyle Businesses
Coaches, Consultants & Content Creators
6. Why Partner with JakaSoft
✅ Full-Spectrum YouTube Expertise – Strategy, creative, targeting, and optimization
✅ Certified Professionals – Google Ads, YouTube, and Analytics certified
✅ Data-Driven Creativity – Engaging visuals backed by measurable results
✅ End-to-End Management – From ideation to production to reporting
✅ Transparent Reporting – Real-time dashboards and monthly insights
7. Sample 6-Month Timeline
| Month | Key Activities |
|---|---|
| 1 | Audit, Strategy Development, Content Planning |
| 2 | Video Production, Campaign Setup & Initial Launch |
| 3 | Launch Paid Campaigns & Audience Testing |
| 4 | Optimization, Retargeting, A/B Testing |
| 5 | Scale High-Performing Ads, Expand Audience Segments |
| 6 | Full Review, Insights, Strategy Iteration, Long-Term Planning |
8. Expected Results & Business Impact
Increased brand visibility through high-quality video reach
Enhanced engagement and subscriber growth
Higher website traffic and qualified leads from video ads
Optimized ad spend with measurable ROI
Sustainable YouTube channel growth with repeatable campaigns
9. Let’s Make Your Brand a YouTube Star
At JakaSoft, we don’t just run ads — we craft stories that captivate, convert, and create loyal audiences.
📧 Email: info@jakasoft.com
🌐 Website: www.jakasoft.com
📱 WhatsApp: +88 01763-072695